Paid search marketing opportunities includes Pay Per Click Ads via Google adwords & Bing Ads on the display network – a third of Google’s revenue. The cost of pay search can be high, so we discuss how to make sure you’re getting the most value from PPC by maximising your Google Quality Score.

Pay-per-click is the model that most platforms and channels use when allowing businesses to advertise on their properties. Whether it’s on a search engine or a social channel, the advertiser pays every time a user clicks on a sponsored link or ad.

Benefits of using paid search marketing in Google ad-words:

1. Great targeting

2. High conversion rates

3. Predictability

4. Speed

5. Control

6.Branding effect

SEM is a another type of Internet marketing associated with the explore, analysing, submitting and positioning of a website within search engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from different search engines.

The major search engines make the majority of their revenue from advertising. Whether that’s through Google AdWords, Bing Ads or Yahoo